Preheat and Prep: Preheat your oven to 350°F (175°C). Heavily grease a 9x13 inch baking dish with butter or non-stick spray.
Layer the Mix-ins: Sprinkle the shredded coconut and white chocolate chips evenly across the bottom of the greased pan.
Mix the Batter: Prepare the strawberry cake mix according to the instructions on the back of the box. Pour the batter into the pan over the coconut and chocolate chips.
Prepare the Swirl: In a medium bowl, beat the softened cream cheese, melted butter, powdered sugar, and vanilla extract until completely smooth.
The Swirl Technique: Drop large spoonfuls of the cream cheese mixture over the strawberry batter. Use a butter knife to gently swirl in a figure-eight motion. Do not over-mix!
Bake: Bake for 40 to 45 minutes. The edges should be golden brown and the center will be slightly jiggly.
Cool: Let the cake cool in the pan for at least 30 minutes. This is crucial to allow the gooey earthquake center to set properly.
Serve: Slice the cake into 12 even squares. Serve warm for a gooey texture, or at room temperature. You can add a dollop of whipped cream on top if desired!